Destination fashion shows are back big time, and extending to emerging luxury markets throughout Africa.
Chanel said it will show its next Métiers d’Art collection in Dakar, Senegal, on Dec. 6.
“By choosing Dakar, the house wishes to make the savoir-faire of its métiers d’art resonate with the artistic and cultural energy of the city,” the French luxury brand said in a brief statement.
Chanel has stuck close to home in recent years — partly due to the pandemic, partly to cement its ties to Paris — but said it will now resume its tradition of making the Métiers d’Art show a moveable feast.
The brand has showed Métiers d’Art collections, timed around the pre-fall season, in cities as far-flung as Tokyo, New York, Shanghai, Rome, Edinburgh, Salzburg and Dallas.