Chicago native Lucki is a master of immersion, drawing listeners into his world with his hypnotic flow and exquisite taste in instrumentals. Delivering a double dose of heat, Lucki shares Almost Woke, a new 2-pack single. The first single in the pack is “LifestyleBrazy,” an expansive and atmospheric banger that sends a message directed towards the haters and wannabes. Produced by Brent Rambo, “LifestyleBrazy” has an instrumental that combines the ethereal melodies of a JRPG soundtrack with rattling hi-hats and active 808s. Lucki delivers his rhymes in an entrancing sing-song, taunting those who couldn’t dream of reaching his level of luxury: “I don’t really think they hear you, gotta put your soul in it,” stresses the 24-year-old rapper.
“LifestyleBrazy” arrives along with a visual directed by Lonewolf, Lucki’s frequent collaborator on his music videos. Complete with eye-catching visual effects and disorienting camera movement, the video gives a fleeting glimpse into Lucki’s brazy lifestyle, complete with fast cars, bumpin’ apartment parties, and more. Lucki shows off his pandemic-appropriate attire, rocking a custom letterman jacket and several flashy face coverings.
The second single is “No Joke,” a stream-of-consciousness slapper that takes full advantage of Lucki’s expressive croak. Produced by Plu20 Nash and ADIO, “No Joke” is dominated by a percussive, percolating synth pattern that dovetails with crashing 808s as Lucki touts his serious skills: “Dawg, God put me here to make music,” asserts Lucki.
Cultivating an ever-growing following since he debuted in the rap game in 2013 at 17, Lucki has earned glowing praise from both critics and industry figures, including shoutouts from Pharrell and Justin Timberlake. He’s collaborated in the past with the likes of A$AP Rocky, Chance The Rapper, Playboi Carti and many others. The rapper formerly known as Lucki Eck$ feeds his fans with a consistent output of boundary-pushing music that plumbs the depths of his soul.
Lucki had a breakout year in 2019, during which Lucki collaborated with ChaseTheMoney and Earl Sweatshirt, released acclaimed projects Freewave 3 and Days B4 III, and earned praise from Pitchfork, who raved “Lucki’s music works so well in large part due to his ear for production, plodding hi-hats that make it feel like your brain is stuck in quicksand, and his eerie, doomsday melodies.” 2020 was another banner year for the young artist, featuring the release of his 12-track project Almost There, home to the fan favorite single “Faith.” Most recently, Lucki teamed up with Lil Yachty for “Greed,” a flute-laden trap track that racked up over 3 million combined plays on YouTube and Spotify.
Hard at work on his next project, the proudly independent artist looks to take the next step in 2021. Stay tuned for much more Lucki in the weeks and months to come.
Buy/Stream Almost Woke: https://music.empi.re/almostwoke